Lyft plans to ditch surge pricing, which riders hate 'with a fiery passion'

Lyft plans to kill off surge pricing in an attempt to boost its rider numbers. On the company's second-quarter earnings call, CEO David Risher admitted the controversial practice is a "a bad form of price raising" that riders loathe "with a fiery passion." Surge pricing, which Lyft calls Prime Time, typically kicks in when there aren't enough drivers to meet demand . The idea is that off-duty drivers will smell an opportunity to make more money and be more inclined to hop in their car and work f...